From the day measurement began through May 2026: the traffic we built, the quiz funnel that took off, and the honest baseline we now measure everything against.
October 2025 → May 2026
4,185
Website Visits
across 8 months
3,117
People Reached
unique visitors
8,111
Pages Viewed
content engagement
288
Quiz Starts
the conversion engine
The full arc
Here's every month since measurement began: the good and the gap.
Traffic built through the fall and winter and peaked at 799 visits in January. In late March, moving the site from WordPress to Wix interrupted Google's tracking for several weeks. We show those months exactly as they are, because the recovery in May is the point.
Monthly website visits, Oct 2025 to May 2026
GA4 sessions. Hover any bar for the exact count. Grey and red months mark a measurement gap, not lost visitors.
Full month trackedCurrent month (May)Partial measurementTracking broke mid-month
Reading March & April honestly
The WordPress to Wix migration on March 25 stopped the analytics code from firing. April recorded just 3 days of data out of 30. Real visitors didn't disappear; the counter did. We re-verified tracking on the new site, and May is the first month we'd stake a decision on.
The one metric the migration couldn't touch
The quiz funnel grew every single month, and never blinked.
The ADHD self-assessment quiz is how visitors become leads. Because it's measured independently of website analytics, it sailed straight through the migration. Starts climbed from a standing start to 81 in May (5× the first full month), the clearest signal that the content is reaching the right people and moving them to act.
Quiz starts per month
Tally form completions: 3 → 16 → 52 → 63 → 73 → 81. A steady climb, no interruption.
Why this is the metric that matters
Visits tell you who's arriving. Quiz starts tell you who's ready. This is the funnel turning attention into booked conversations, and it's working.
Contact forms: a 15-year view, and a recovery
The forms are climbing back from a vendor-caused collapse, fast.
Contact-form submissions are the longest record we have, going back to 2011. They peaked at 513 in 2021, then a website vendor handoff broke the forms: 2024 fell to 79, 2025 to just 46. Since the rebuild, the recovery is striking. May 2026 alone brought in 58 form submissions, which already passes the entire 2025 total of 46, and more than doubles April. Across just the three months on the rebuilt site, March through May, the practice has already taken in 111 submissions, with the rest of the year still to come.
Contact-form submissions per year (2011 to 2026)
Source: practice records. Red years (2024, 2025) are when the forms were broken by the vendor handoff. The teal 2026 bar is a partial year (March–May, the months on the rebuilt site) and is already higher than all of 2024 or 2025. Hover any bar for the exact count.
2026 so far, month by month
The 2026 monthly rebuild shows a clear climb: March 12, April 41, May 58. May is the strongest month since the forms were restored. These are de-duplicated lead counts pulled from the practice's own contact records: office-manager test submissions and the occasional same-person duplicate (one lead who submitted twice in a day) were removed so the numbers reflect real inbound interest, not noise.
How people find the practice
Search is the engine. The SEO work is doing its job.
In May, 330 of 515 visits came from organic search, with most of the rest arriving directly. That mix matters: it means people are discovering Dr. Walker by searching for help, not just typing in a URL they already knew. The content strategy is what's pulling them in.
Website visits by source (May 2026)
GA4 default channel grouping. Hover for exact counts.
The visitors are engaged, and local
May visitors averaged a 64.7% engagement rate and spent about 3.7 minutes on the site per visit. The largest share came from Louisville itself, with the rest spread across the region and beyond, which is exactly the footprint a local practice with telehealth reach should see.
The real starting line
May 2026 is the baseline we measure from here on.
With tracking re-verified, May is the first fully trustworthy month on the new site. This is the number to remember; every future report compares back to it.
First fully clean month
May 2026
515
Visits
375
People
994
Pages
81
Quiz starts
NEXT
Three clean months
June through August give us the first real trend line we can act on.
ADDING
Business metrics
Contact forms, phone calls, and new patients: the full visitor-to-patient journey.
OCT 2026
First true year-over-year
October 2026 vs. October 2025, the first apples-to-apples annual comparison.